About us

Leadership that drives execution.

Behind every strong result there is a team with strategic vision and a commitment to operational excellence.

Leadership team

The people who turn strategy into results.

The people who turn strategy, technology and experience into measurable results for our clients.

Alejandro Abuchaibe Arteta, Founder & Chairman of Tools²Power

Alejandro Abuchaibe Arteta

Founder & Chairman

See profile
Carolina Tovar Manotas, People and Culture Lead at Tools²Power

Carolina Tovar Manotas

People and Culture Lead

Katiana Estrada Doria, Senior Delivery Lead at Tools²Power

Katiana Estrada Doria

Senior Delivery Lead

María José Cervantes, Senior Project Delivery Lead at Tools²Power

María José Cervantes

Senior Project Delivery Lead

Daniela Manotas, Project Delivery Lead at Tools²Power

Daniela Manotas

Project Delivery Lead

Daniella Guerra, Business and Market Intelligence Lead at Tools²Power

Daniella Guerra

Business and Market Intelligence Lead

Mentors and strategic advisers.

They guide the company through the moments that matter: organisational structure, capability building and growth decisions.

Teresa Arteta, commercial execution mentor at Tools²Power

Teresa Arteta

Commercial execution

More than 30 years leading sales teams

Jorge Echeverry, business intelligence and strategic development mentor at Tools²Power

Jorge Echeverry

Business intelligence and strategic development

More than 40 years, with experience in public tenders

Jassel Arzuza, organisational development and leadership mentor at Tools²Power

Jassel Arzuza

Organisational development and leadership

More than 20 years in talent management

The talent behind the execution
Technology speeds up the process. People deliver the results.

We believe operational excellence does not rest on technology or processes alone: it rests on the people who carry them out. That is why we build operations around teams that are carefully selected, trained and managed to sustain high performance, commitment and a focus on results.

Our model combines specialised recruitment, ongoing training, continuous follow-up and recognition schemes tied to meeting objectives.

From 'Out' to 'In'

We execute from the inside.

We embed into each client’s strategy, processes and goals, as one more in-house team.

Shall we talk about your operation?

Book a consultation with our leadership team, at no cost.

Book a consultation
The Tools²Power leadership team