Market intelligence, technology, talent and field presence to execute the strategy the same way in every territory and channel.
Six fronts of commercial execution that turn market information into growth you can measure.
We design initiatives that strengthen the relationship with customers, increase repeat business and improve the brand experience.
Let’s talk about thisWe assess the real buying experience to find where service, attention and standards can improve.
Let’s talk about thisWe capture the market information that matters and turn it into better commercial decisions.
Let’s talk about thisWe analyse how the market and the competition behave to find room for growth and differentiation.
Let’s talk about thisWe verify that prices, promotions, displays and the standards the brand has set are executed correctly.
Let’s talk about thisWe monitor how products are present and performing at the point of sale to strengthen commercial execution.
Let’s talk about thisA structured process to turn market information into measurable growth.
We analyse the market, the competition and consumer behaviour to find opportunities for growth.
We build action plans on data and how the market actually moves, so every initiative lands harder.
Commercial audits, store and price checks, benchmarking and mystery shopping where the results happen.
We track indicators and field activity continuously, adjusting the strategy in real time to get the most effectiveness and return.
We turn information into knowledge you can act on, with executive reports, dashboards and insights that make for smarter decisions.
Three real operations, each with its figure and its territory.
Ultracem census · Caribbean coast
+1,000 hardware stores
Mapped in 55 days, across seven departments.
The challenge
To obtain a complete, up-to-date picture of the hardware-store channel across seven departments of the Caribbean coast.
Our solution
We combine technology, fieldwork and analytics to deliver reliable, georeferenced information, ready to act on.
Chamber of Commerce · Barranquilla
87% effectiveness on renewals
With +30 multichannel campaigns in two years.
The challenge
To drive renewals, memberships and strategic campaigns through a flexible, multichannel operation.
Our solution
More than 30 campaigns combining omnichannel, fieldwork, smart segmentation and database enrichment.
ÍSIMO stores · Nationwide
60 stores
Visited by mystery shoppers in 8 departments, with more than 400 customer interviews.
The challenge
To understand the real customer experience across regions and strengthen in-store operations.
Our solution
A nationwide experience assessment with mystery shopping, satisfaction measurement and structured in-store observation.
Tell us your commercial goal and we design the plan for executing it on the ground. Reply within 24 business hours.
